Privacy Policy
RIVIKA
Operated by SAR Enterprises
Last Updated: 10 September 2026
This Privacy Policy explains how SAR Enterprises, operating the RIVIKA brand and its website, online store and associated digital platforms (“Platform”), collects, uses, stores, shares and protects the personal data of individuals who visit, register on, purchase from, or otherwise interact with the Platform (“you”, “your” or “Customer”).
For the purposes of applicable Indian data-protection laws, including the Digital Personal Data Protection Act, 2023 (“DPDP Act”) and applicable rules and regulations made thereunder, SAR Enterprises is the entity responsible for processing your personal data in connection with the RIVIKA Platform.
By using the RIVIKA Platform or purchasing our products, you acknowledge that you have read and understood this Privacy Policy.
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1. Personal Data We Collect
Depending on how you use the RIVIKA Platform, we may collect the following categories of personal data:
1.1 Identity and Contact Information
This may include:
* Name
* Mobile/telephone number
* Email address
* Billing address
* Shipping/delivery address
* Other contact details that you voluntarily provide to us
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 1.2 Account Information
 If you create an account on our Platform, we may collect:
* Login credentials
* Account preferences
* Saved addresses
* Order history
* Wishlist or similar preferences, where available
Passwords, where applicable, are intended to be stored in an appropriately protected form.
 
 1.3 Order and Transaction Information
When you purchase products from RIVIKA, we may collect information relating to:
* Products purchased
* Product size, colour and quantity
* Order number
* Order date
* Delivery and return information
* Billing information
* Refund information
* Customer-service communications relating to an order
 
 1.4 Payment Information
Payments may be processed through third-party payment gateway providers.
Depending on the payment method used, we may receive transaction-related information such as:
* Transaction ID/reference
* Payment status
* Payment method
* Amount paid
* Refund status
We generally do not store complete debit-card, credit-card or banking credentials when such information is processed directly by our payment service provider.
 
 1.5 Communication Information
We may collect information that you provide when you:
* Contact us by email
* Contact us through WhatsApp or other messaging channels
* Contact customer support
* Submit an enquiry or feedback form
* Communicate with us regarding an order, return, exchange or refund
 
 1.6 Website and Device Information
When you use our Platform, certain technical information may be collected automatically, including:
* IP address
* Browser type
* Device type
* Operating system
* Pages visited
* Referring pages
* Approximate usage information
* Cookies and similar technologies
* Information relating to website performance and security
We use this information to operate, secure and improve the Platform.
 
 1.7 Information from Third Parties
Where applicable, we may receive limited information from third-party service providers involved in fulfilling your request, such as payment processors, delivery partners, website service providers, advertising platforms or analytics providers.
We only use such information for legitimate business purposes and as permitted by applicable law.
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2. How We Use Your Personal Data
SAR Enterprises may process your personal data for the following purposes:
1. To create and manage your customer account;
2. To process and fulfil orders placed through RIVIKA;
3. To arrange shipping and delivery of products;
4. To process payments, refunds, returns and exchanges;
5. To provide customer support and respond to enquiries;
6. To communicate with you regarding your orders, account or transactions;
7. To send promotional, marketing or promotional communication where permitted and, where required, with your consent;
8. To personalise and improve your shopping experience;
9. To understand how customers use our website and improve our products and services;
10. To maintain website and payment security;
11. To detect, investigate and prevent fraud, misuse or unauthorised activity;
12. To comply with applicable laws, regulations, legal proceedings or lawful governmental requests;
13. To establish, exercise or defend legal claims;
14. To manage business operations, records and accounting; and
15. For any other purpose that is separately communicated to you and permitted under applicable law.
We will not use your personal data for purposes materially different from those communicated to you unless such processing is permitted by applicable law or you provide the required consent.
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3. Legal Basis for Processing
We process personal data in accordance with applicable Indian data-protection laws.
Where consent is required, we will seek consent through an appropriate affirmative action and provide information about the purpose for which the personal data is being collected.
Depending on the circumstances, personal data may also be processed where permitted under applicable law, including where processing is necessary for fulfilling an order or service requested by you, complying with legal obligations, preventing fraud or addressing other legally recognised purposes.
Where marketing communications require consent, you may withdraw your consent or opt out as described in this Privacy Policy.
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4. Withdrawal of Consent and Marketing Preferences
Where processing is based on your consent, you may withdraw that consent at any time, subject to applicable law.
You may request withdrawal or opt out of marketing communications by:
* Using the unsubscribe/opt-out option provided in marketing communications;
* Contacting us using the contact details provided below; or
* Using available privacy/account settings on the Platform.
Withdrawal of consent does not affect the lawfulness of processing carried out before withdrawal.
Please note that even after you opt out of marketing communications, we may continue to send essential communications relating to your orders, transactions, account, security or other services you have requested.
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5. Sharing and Disclosure of Personal Data
We may share personal data with third parties where reasonably necessary to operate our business and provide our products and services.
These may include:
5.1 Service Providers and Data Processors
We may use third-party service providers for services such as:
* Website hosting
* Cloud storage
* Payment processing
* Order management
* Shipping and logistics
* Customer support
* Email and SMS communications
* WhatsApp or messaging services
* Website analytics
* Advertising and marketing services
* Fraud prevention and security services
Such service providers may process personal data on our behalf and, where applicable, are expected to process it in accordance with our instructions and appropriate contractual or legal safeguards.
5.2 Delivery and Logistics Partners
We may provide necessary customer information to courier and logistics partners so that your order can be delivered, returned or exchanged.
5.3 Payment Service Providers
Payment-related information may be shared with the payment gateway or payment service provider selected to process your transaction.
5.4 Legal and Regulatory Authorities
We may disclose personal data where required or permitted by applicable law, including in response to lawful requests, court orders, regulatory requirements or governmental authorities.
5.5 Business Transfers
If SAR Enterprises undergoes a merger, restructuring, acquisition, sale of assets or other business transaction, personal data may be transferred as part of that transaction, subject to applicable law and appropriate protections.
We do not sell your personal data to third parties.
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6. International or Cross-Border Data Processing
Some of our service providers may store or process personal data on servers located outside India.
Where personal data is transferred or processed outside India, we will take appropriate steps as required by applicable Indian law and applicable governmental restrictions.
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7. Data Retention
We retain personal data only for as long as reasonably necessary to:
* Fulfil the purposes for which it was collected;
* Provide our products and services;
* Complete transactions;
* Handle returns, refunds and customer-service matters;
* Maintain business and accounting records;
* Comply with applicable legal, tax, accounting or regulatory requirements; or
* Protect our legitimate business interests and legal rights.
When personal data is no longer required, we may delete, anonymise or otherwise securely dispose of it in accordance with applicable law and our internal retention practices.
Certain transaction or accounting information may need to be retained for a longer period where required by law.
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8. Your Rights
Subject to applicable law and applicable rules, you may have rights in relation to your personal data, including the right to:
1. Request information about personal data held by us and its processing;
2. Request correction, completion or updating of inaccurate or incomplete personal data;
3. Request erasure of personal data where it is no longer required for the purpose for which it was collected, subject to legal retention requirements;
4. Withdraw consent where processing is based on consent;
5. Raise a grievance regarding the processing of your personal data; and
6. Nominate another individual to exercise applicable rights in the event of your death or incapacity, where provided under applicable law.
To exercise an applicable right, please contact us using the details provided in the Contact Us / Grievance section below.
We may need to verify your identity before processing certain requests.
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9. Grievance Redressal
If you have any question, concern or complaint regarding the collection or processing of your personal data, you may contact us.
Grievance Officer: [Name of Grievance Officer]
Email: [grievance@rivika.in / actual email address]
Address: [Registered Office Address of SAR Enterprises]
Phone: [Contact Number]
We will handle grievances in accordance with applicable laws and applicable response timelines.
If you are not satisfied with our response, you may have the right to approach the appropriate authority or Data Protection Board under applicable law once the relevant mechanism is operational and applicable to the matter.
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10. Security of Personal Data
SAR Enterprises takes reasonable technical and organisational measures designed to protect personal data against unauthorised access, disclosure, alteration, misuse, loss or destruction.
Depending on the nature of the information and the risks involved, safeguards may include:
* Access controls;
* Authentication mechanisms;
* Encryption or other security measures where appropriate;
* Secure payment processing through payment service providers;
* Monitoring and security controls; and
* Internal procedures relating to access and handling of personal data.
However, no method of transmission or electronic storage can be guaranteed to be completely secure.
In the event of a personal data breach, we will take appropriate steps as required under applicable law, including applicable notification requirements.
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11. Children’s Data
The RIVIKA Platform is intended for general consumers and is not specifically directed towards children.
Where applicable law requires parental or guardian consent for the processing of a child’s personal data, we will follow the applicable requirements.
If you believe that personal data belonging to a child has been provided to us inappropriately, please contact us using the details provided in this Privacy Policy.
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12. Cookies and Similar Technologies
RIVIKA may use cookies and similar technologies to:
* Operate and maintain the website;
* Remember preferences;
* Keep shopping or account functionality working;
* Understand website usage;
* Improve website performance;
* Analyse customer interactions; and
* Support marketing or advertising activities where applicable.
Depending on the type of cookie or technology used, you may be able to control certain cookies through your browser settings or our cookie-consent mechanism.
Where required, we will obtain appropriate consent before using cookies or similar technologies that require consent under applicable law.
A separate Cookie Policy may be provided where appropriate.
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13. Third-Party Websites and Services
The RIVIKA Platform may contain links to or integrations with third-party websites, payment providers, social media platforms or other services.
Those third parties may have their own privacy policies and terms.
SAR Enterprises is not responsible for the privacy practices of third-party websites or services that we do not control.
We recommend reviewing the privacy policies of third-party services before providing them with personal information.
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14. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect:
* Changes in applicable laws or regulations;
* Changes to our business practices;
* Changes to our Platform or services;
* Changes to our data-processing practices; or
* New legal or regulatory requirements.
The updated Privacy Policy will be published on the RIVIKA website with a revised “Last Updated” date.
Where required by applicable law, we may provide additional notice regarding material changes.
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15. Contact Us
For questions regarding this Privacy Policy, personal data or the RIVIKA Platform, please contact:
RIVIKA
Operated by: SAR Enterprises
Registered Office Address:Ashiana Aanagna, Alwar Bypass Road, Bhiwadi-301019, Rajasthan
Email:  support@myrivika.com
Phone:  +91 8079007790
Website:  www.myrivika.com
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Important Note
This Privacy Policy is intended to provide a general privacy framework for the RIVIKA online clothing/fashion business operated by SAR Enterprises. It should be reviewed against SAR Enterprises’ actual website functionality, payment gateway, courier partners, marketing tools, analytics tools, WhatsApp/SMS services, cookies and data-retention practices before publication.
Where there is a conflict between this Privacy Policy and applicable law, applicable law will prevail.